Collection Title: CADA (Colectivo Acciones de Arte) collection
Title: Para no morir de hambre en el arte (production notes)
Alternate Title: For not dying of starvation in art
Alternate Title: C.A.D.A
Date: 1979 Oct. 3
Location: Filmed in Santiago, Chile, on Oct. 3, 1979.
Work Type: Performance., Political performance., Acción., Video/action on art and politics.
CADA (Colectivo Acciones de Arte), producer, director ; Lotty Rosenfeld, Diamela Eltit, Raúl Zurita, Juan Castillo, Fernando Balcells, creators.
Luz Donoso, Jaime Valenzuela, Fedora Torreblanca, participants ; Lotty Rosenfeld, Diamela Eltit, Raúl Zurita, Juan Castillo, Fernando Balcells, performers.
Run-time (hh:mm:ss): 00:01:53
Language: In Spanish.
Synopsis: The Colectivo de Acciones de Arte (CADA) is a Chilean activist group of artists (artists Lotty Rosenfeld and Juan Castillo, sociologist Fernando Balcells, poet Raúl Zurita and novelist Diamela Eltit) who used performance to challenge the Pinochet dictatorship in Chile. One of the most important contributors to the ‘Escena Avanzada’, CADA incorporated strategies of theatricality and performance as an essential element to all its ‘art actions’, while questioning the practices and institutions of all politics and conceiving art as a necessary social practice that eradicated the traditional distance between the artist and the spectator. Committed to the foundation of an open and spontaneous practice of spectatorship, their ‘interventions in everyday life’ intended to interrupt and alter the normalized routines of the daily urban life of the citizen, by means of a semiotic subversion that decontextualized and semantically restructured urban behaviors, locations and signs.'Para no morir de hambre en el arte' is a multi-faceted 'art action' performed in 1979 addressing the problem of hunger and poverty, endowing milk with the symbolic power to represent this unrepresentable political issue. The performance consisted of several actions: passing out milk to people in Santiago’s slums; parading milk trucks through the city’s streets; calling attention to the performance with full-page ads in periodicals; enacting the group’s message in front of the local United Nations building; altering the façade of a museum to draw it into the theme of the performance; broadcasting, through loudspeakers located outside the CEPAL building, a critical speech; and filling an acrylic box with 100 milk bags, an issue of the periodical ‘HOY’ and an audiotape with the broadcasted critical speech in an art gallery.Shown in this video clip is footage of a sheet of paper with an explanation of the places that the action connects, along with production notes.
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Copyright Holder: C.A.D.A. (Colectivo Acciones de Arte)
Contact: Carolina Barra
Carolina Barra
Museo Nacional de Bellas Artes de Chile