Collection Title: From Aztec to High-Tech : the performance video collections of Guillermo Gómez-Peña & La Pocha Nostra, 1985-2004
Title: The mexterminator
Date: 1998
Location: Performed at Somar Gallery, San Francisco, California, in 1998.
Work Type: Performance., Performance art., Border art., Reverse anthropology., Multimedia interactive living museum ., Performance/Installation.
Guillermo Gómez-Peña, director, producer ; La Pocha Nostra, producer ; Gustavo Vasquez, videographer.
Guillermo Gómez-Peña, Roberto Sifuentes, Violeta Luna, Sara Shelton-Mann, Yoshigiro Masegiro, James Luna.
Run-time (hh:mm:ss): 00:50:13
Language: In English, Spanish, and Spanglish.
Synopsis: A 'political peepshow' of sorts, this interactive performance/installation functions as a living museum of techno-dioramas displaying a series of living 'multicultural Frankensteins' or 'ethno-cyborgs'. The characters, created by La Pocha Nostra, are based on thousands of anonymous on-line responses by net users (, re-interpreting their proposals for 'hybrid specimens' meant to embody Americans' expressed intercultural fears and desires toward Latinos, immigrants and people of color. The resulting dioramas involve physical interaction with the audience, encouraging visitors to engage in the reflection of their own psychological and cultural monsters. La Pocha Nostra ( is an ever-morphing trans-disciplinary arts organization, founded in 1993 by Guillermo Gómez-Peña, Roberto Sifuentes, and Nola Mariano in California. The objective was to formally conceptualize Gómez-Peña's collaborations with other performance artists.It provides a base (and forum) for a loose network of rebel artists from various disciplines, generations and ethnic backgrounds, whose common denominator is the desire to cross and erase dangerous borders between art and politics, practice and theory, artist and spectator. As of June 2006, members include performance artists Guillermo Gómez-Peña, Violeta Luna, Michelle Ceballos, and Roberto Sifuentes; curators Gabriela Salgado and Orlando Britto; and over thirty associates worldwide in countries such as Mexico, Spain, the UK, and Australia. Projects range from performance solos and duets to large-scale performance installations including video, photography, audio, and cyber-art. La Pocha collaborates across national borders, race, gender and generations. Their collaborative model functions both as an act of citizen diplomacy and as a means to create ephemeral communities of like-minded rebels.The basic premise of these collaborations is founded on an ideal: If we learn to cross borders on stage, we may learn how to do so in larger social spheres. La Pocha strives to eradicate myths of purity and dissolve borders surrounding culture, ethnicity, gender, language, and métier. These are radical acts.
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Copyright Holder: Guillermo Gómez-Peña & La Pocha Nostra
Contact: Guillermo Gómez-Peña
Guillermo Gómez-Peña
La Pocha Nostra
2857 24th Street
San Francisco, CA 94110
Phone(Business): +1-925-878-9345