Collection Title: Fulana collection
Title: Amnezac
Alternate Title: Amenzac [sic]
Date: 2005
Location: Recorded in New York City in 2005.
Work Type: Performance., Short film., Video art.
Fulana (Cristina Ibarra, Marlène Ramírez-Cancio, Lisandra Ramos-Grullón & Andrea Thome), creator, producer, director ; Cristina Ibarra, director, editor ; Milton Ruiz, sound recording & mixing ; Marlène Ramírez-Cancio, graphic design.
Rachelle Mendez ; Marlène Ramírez-Cancio (voice-over).
Run-time (hh:mm:ss): 00:01:08
Language: English
Synopsis: This satirical pharmaceutical commercial by Fulana was made in the context of the Iraq war and the Bush administration, at a time when being a 'good American,' they felt, meant falling into a kind of political and historical amnesia. The 'Amnezac' commercial, much in the style of drugs like Paxil and Zoloft, asks consumers to think about their emotional state and suggest they may need clinical treatment. 'Do you feel anxiety about world events you cannot change?,' it asks. 'Are your political concerns interfering with your patriotic activities, like shopping and paying taxes? Does the Iraq war remind you of US invasions of Latin American countries, including your own? You may be suffering from Historical Memoritis.' It urges viewers to block their long-term historical memory with Amnezac: The Most Powerful Anti-Historiamine on the Market. Fulana ( is a Latina video collective from New York City. Through parody and satire, Fulana explores themes that are relevant to Latino cultures in the U.S., delving into the nuances that bind our experiences, experimenting with strategies to make visible what we're so often made to read between the lines. Their work, which consists mainly of mock television commercials, music videos and print advertisements, responds to the ways products and ideas are marketed to Latinos through the mass media.
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Copyright Holder: Fulana